The Business Internet is not a rigid approach. The idea is to give companies choices: choice of devices, choice of networks, choice of services, and choice of the right partners to develop solutions that connect them to customers, to other businesses, and to their employees. While technology can't provide a complete answer to all the problems businesses face, companies can make progress toward their goals by deploying solutions built on Microsoft technology.
The Microsoft platform, with Microsoft Windows at its core, offers several key advantages to organizations developing Internet-based business solutions. It can provide a complete technology infrastructure by enabling business functions to operate seamlessly from one end of the company to the other. You also don't have to rely exclusively on Microsoft software. Microsoft products are designed to work with your company's existing systems so you can mix and match Microsoft and non-Microsoft software when building end-to-end solutions. This means you don't have to throw away the significant investments you have already made in hardware, software, and training. Applications built on the Microsoft platform are also designed to be flexible enough to evolve and adapt to meet changing business conditions. The result is solutions that are easier to manage and maintain, more familiar to your workforce, more flexible, and less expensive to operate.
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